A successful strategy can put your company on the right path for years to come. Drafting one, however, is often easier said than done if it has not been given the required time, attention, resources, and commitments by top management. According to the Harvard Business Review, 85% of top executives spent less than one hour a month on strategy discussions. As well, the majority of employees do not understand the strategies of their companies. As a result, it comes as no surprise that 90% of companies fail to achieve their strategic goals.

JAFAN Consulting – we help companies assess their skills and choose a new direction which utilizes the talents of the team and resources most productively.

In an era of complexity, uncertainty, ambiguity, and a high level of volatility that is introduced by the digital economy and disruptive technologies, it is more important than ever to have a “strategic plan”. To formulate a strategic plan, a company needs first to determine its strategic goals and then prioritize which of these goals should be pursued. The question, however, is how to set your company’s strategic goals and which one of them essential to the future of your company? In other words, what are the main characteristics of strategic goals? Strategic goals have four distinctive qualities:

They are purpose driven, long term, actionable, and measurable. Once the company sets its strategic goals and prioritizes them, it should begin formulating its strategy to achieve each one of them.

All organizations – large and small use strategic plans to guide their efforts, prioritize their actions, allocate their scarce resources, and align the interest of their employees with those of their shareholders. You can think of a strategy as a “north star” that fishermen used on open waters to find their way back home and trade vessels to chart their way safely to ports.

Strategic planning is the basis of business success and it is one of the most important elements to successfully achieve the desired goals, to monitor and determine your business priorities and to draw a clear path for the future of your business. Simply put, our strategic planning services will help you determine where your company will be in the next year, two, or even after 10 years from now.

Jafan strategic planning services also include evaluating the current plans, goals, mission, and vision and adjusting their directions to keep pace with the rapidly changing environments from time to time. Almost no major global organization or institution, whether service, industrial, commercial, or other, is devoid of the practice of strategic planning.